Eddie Lee, Managing Director of New Union Singapore is responsible for overseeing the overall strategic direction of the company. With 18 years of experience in the fast-paced Information Technology World and passion for the technology sector, Eddie led his IT team with the wealth of technology solutions he have amassed over the years.
Eddie was previously the IT Director of New Union Singapore, where he spearheaded the IT team in research and development, initiating and implementing technological innovations for the company.
Prior to joining New Union Singapore, Eddie founded Edifice Pte Ltd, a software and solution agency since 2004. He is responsible for the company's performance and strategic business direction. Equipped with a Bachelor of Applied Science in Information Technology from RMIT University, Eddie leads the company's continuation.
He was also nominated as the "Most Inspiring Entrepreneur" by the Spirit of Enterprise in 2005, led Edifice to bag Small Medium Business Association's Promising SME 500 Award in 2012 and was featured in The Straits Times' Special Report on 16th July 2011, where they credited his perseverance in taking a one-man Consultancy Web Design firm to its current team of 18, with a 750% growth.
Often described as a positive, energetic and sporty individual, Eddie spends his spare time perfecting Muay Thai, running marathons, and was even part of the Singapore National Wushu Federation and San Da (kick boxing) team.
Owning almost a decade of sales experience in the Financial Services industry, Wenyi, former Senior Financial Services Manager co-founded New Union in 2013 and is presently the Managing Director of New Union Cambodia and Regional Business Development Director of New Union.
As the Regional Business Development Director of New Union, Wenyi leads the internal Business Development team to improve the company's market position, identifying and exploring new business opportunities with the vast knowledge he has on the ever-changing finance market regionally.
With his long years of experiences and knowledge in the finance and business world, Wenyi defines long-term strategic goals for New Union Cambodia and works closely with other overseas counterparts to ensure successful expansion and implementation of New Union into Cambodia.
His extensive portfolio includes spearheading new initiatives like the recent formation of the first Crowd Funding Alliance in Singapore.
Equipped with a charismatic personality, he is often the speaker and the face of New Union Singapore and enjoys connecting both people and businesses with complementing direction, building and fostering key-customer relationships with sales agencies to develop distribution channels for New Union's products.
Amassing more than 8 years of experience in the business and finance industry, Eddie, Executive Director of New Union Cambodia is responsible for New Union Cambodia's internal workflow processes, exploring possible future development and execution of new business models and IT infrastructure capabilities.
Prior to his stint at New Union Cambodia, Eddie spent his earlier years working in various local and foreign banking institutions where he specialised in business banking. He was responsible for driving revenue and market shares for the bank, analysing customers' financial conditions and offering solutions to meet both customers' and the company's needs.
Most recently, he was the Executive Director of Max Credit, a financing and pawn business in Cambodia which assists liquidity conditions.
Eddie's passion and knowledge in the finance and business world was established way back when he attained his Bachelor's Degree in Banking and Finance from University of Murdoch and an advance Diploma in Business Management from Singapore Institute of Commerce.
Besides, his competent computing skills and knowledge in Information Technology enabled him a stronger foundation in managing a Fintech company like New Union Cambodia.
Holding more than 15 years of experience in the Business and Financial industries, Pheap, Executive Director of New Union Cambodia, is a thought-leader when it comes to Business Management and Marketing Strategies.
Pheap is an active player in the Business industry, where he wears multiple significant hats such as Co-Founder of CamTrip Investment Company Pte Ltd, Shareholder and Director of One Eleven Development, New Union Cambodia Capital, DEC Investment, Max Credit Pawn Pte Ltd, Prime trust property, Tonner Bike International, and President of Max Credit NGOs since March 2015. He is also a member of Cambodian Valuers and Estate Agent since 2005, as well as a member of Young Entrepreneurs Association of Cambodia since 2009.
Prior to his stint in New Union Cambodia, Pheap joined MGM Group and Magnum Cambodia Lottery in 2000 as Chief Executive Officer and Managing Director, and held a variety of positions, including Operations Manager, Chief Executive Officer and Managing Director during his 11 years in MGM Group and Magnum Cambodia Lottery. On top of which, Pheap serves the board of Director of MGM Investment and is a former Director of MGM Investment.
The Master’s degree graduate in Political Science and Bachelor’s degree in Business Management from University of Cambodia has accumulated many years of experiences and wisdom in several areas that are key enablers for the company’s success: Strategic Management, Financial Management, Marketing Strategy, and Operational Management.